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InterMarketing, the secrets of succesful online
and offline marketing
 As the internet penetration
becomes larger, especially with the fast broadband
connections, web marketing becomes more vital - and
more competitive - day-by-day.
With this in mind, we are
proud to announce a new service: the InterMarketing
Newsletter, a FREE bimonthly (every other
month) publication designed to assist you in marketing and publicizing
your products and services, both on- and off-line, to this ever-expanding
consumer population. The articles of our
newsletter will be archived in the pages of the InterMarketing
website, so that you can always find all our marketing tips and
other information.
Every 2 months we will send you this informative
and helpful newsletter featuring:
- valuable information and tips for the improvement of your services
- the latest marketing techniques to promote your business or
product
- various ideas on how to add "marketability" to your website
- the latest news concerning major search engines
- all other important news and information which could be helpful
to the improvement of your business
 To
insure the professionalism of the InterMarketing Newsletter, we
have commissioned the services of Lou Duro,
an experienced marketing executive in both New York and Crete ,
as its editor.
In addition to his journalism background, Mr.
Duro:
- currently serves as editor the English-speaking monthly newspaper Crete
Gazette
- has served as an account supervisor for the New York marketing
and public relations division of Grey
Advertising, part of Grey
Worldwide, one of the world's largest and most respected advertising
agencies.
- upon leaving Grey, he started his own successful multi-media
company in New York, the LKD Group,
which included the subsidiaries Creative Encounters Incorporated
and Empire City Marketing. In both positions, his client list
included such companies as Budweiser Beer, Gordon's Gin, The
National Enquire, Gulf & Western,
and Pennsylvania Optical. In the retail market, he represented
the 650 Walden Book Stores and the Austin Drug Store chain.
- after relocating in Crete in 1985, Mr. Duro opened LD
Advertising, which, in addition to providing marketing
and advertising services to many small businesses, it also
published Where , a full-colour marketing brochure.
We are sure you will find InterMarketing
Newsletter interesting and, more importantly, a valuable tool in promoting
your products and services on and off the web.
Yannis
Samatas
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